Archives: Projects

Portfolio projects

20 Oct 2000
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MT Energy

CLIENT:

MT Energy

AREA/SCOPES:

Scenario, promotional video, catalogues, information materials

WHAT THE CLIENT EXPECTED:

Design of a launch campaign for a new and innovative service: energy obtained from environmentally friendly biomass.

EXECUTION:

A package of informational and image-building materials was developed with respect to the very company and the services it offers. Additionally, a video was made to illustrate how biomass is produced, with Tadeusz Sznuk as narrator. Then, we developed ATL materials (catalogues, leaflets, etc.).

We placed all materials in hundreds of folders and sent them to our Client’s key and potential business partners.

19 Oct 2000
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Embassy of Korea

CLIENT:

Embassy of Korea, Honorary Consulate of the Republic of Korea in Wrocław

AREA/SCOPES:

B2B event, organisation of a music event

WHAT THE CLIENT EXPECTED:

Organisation of an event aiming to gel together the community of Korean people living and working in Lower Silesia as well as emphasise the role of the Consulate as an institution supporting this community.

EXECUTION:

We organised the Korean Music Night – a concert featuring young Korean bands that combine their inspirations in the tradition of Asia with a modern sound. The following bands performed their music at the event:

Geomungo Factory. The name Geomungo Factory is a combination of words in which Geomungo means the traditional Korean zither, dating back a thousand years, while the other part – Factory – draws on images of an assembly line. Geomungo is an old court instrument, forbidden in North Korea, whose sound is being rediscovered by Geomungo Factory. The members of the band have an ambition of infecting the whole world with their passion and love for traditional Korean music.

Baraji. Their unique style involves mystical performances inspired by the Korean shaman culture. To achieve it, the eight musicians use traditional instruments, their voices, dance, and costumes. The group’s extraordinary sound originates from Jindo Ssitgim Gut – a traditional Korean shaman ritual consisting in purifying the soul of a departed person by singing and dancing.

Noreum Machi. The percussion group Noreum Machi is one of the most original acts in the Korean new wave genre. Their performances feature unusual percussion dialogues, shaman chanting, and acrobatic dance. The band’s repertoire relies on traditional Korean melodies, which the musicians reinterpret and adapt to the tastes of modern audiences, though making sure their authenticity and natural structure are kept.

18 Oct 2000
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Karolinka

CLIENT:

Karolinka Shopping Centre

AREA/SCOPES:

Valentine’s Day event, action stimulating sales, the Internet

WHAT THE CLIENT EXPECTED:

An event that would be loved by customers of Karolinka Shopping Centre.

EXECUTION:

The project named “A Valentine’s Day in the Clouds” was organised as a two-stage action: online action (February 2-11) and event (February 14).

An interactive form was published on the website www.WalentynkiKarolinki.pl featuring a competition challenge where the following question “What do you love your significant other for?” had to be answered by participants. Visitors were encouraged to take part in the competition with a prize relevant to the competition’s name – a romantic balloon flight. As many as 210 people took part in this stage of the competition with 6 winners invited to the second stage and awarded the guaranteed present.

The extensive scenario of “A Valentine’s Day in the Clouds” was based on a combination of a visual show (during the event, the customers of Karolinka Shopping Centre watched as many as 25 professional dance shows) and a sentimental game for the public named “Spell for a Couple”. The event was based on an idea known from a popular TV game show, with Kasia Cichopek and Marcin Hakiel as hosts.

The event saw numerous competitions for the attendees, with 6 couples that topped the online challenge taking part in the grand finale.

We carried out an action supporting sales (make-up for a receipt) as part of “A Valentine’s Day in the Clouds”.
The considerable turnout was ensured by attractions open to the public: photo booth, professional fortuneteller, and a chocolate fountain.

The celebrity Kasia Cichopek invited to the event and the original stage set contributed to the event’s success.

17 Oct 2000
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McCain

CLIENT:

McCain

AREA/SCOPES:

Creative work, outdoor

WHAT THE CLIENT EXPECTED:

A situation where the brand McCain would become an inherent and organic part of the festival of independent music FRYTKA OFF.

EXECUTION:

The Częstochowa based music festival Frytka OFF (“frytka” is the Polish word for potato chip) has been for many years one of the most important events in the world of independent and alternative culture. It is held every year in Piłsudskiego Street, called “frytka” by the residents of the city, so it’s easy to figure out where the festival’s name – FRYTKA OFF came from.

The brand McCain, a producer of potato chips, wanted to be “in tune” with the music festival FRYTKA OFF. This is why we created a poster whose style and imagery drew on the festival. However, it had a second function – to promote the brand’s most independent product – the Fri’ Style chips.

16 Oct 2000
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Alba

CLIENT:

WPO Alba SA

AREA/SCOPES:

Event, Creative work, Production, PR, Ambient, Employer Branding

WHAT THE CLIENT EXPECTED:

Planning and organisation of the company’s 60th anniversary.

EXECUTION:

All-year-round image-oriented campaign targeting a few stakeholder groups.
For the company’s employees: We organised a sports weekend during which the company’s employees had an opportunity to meet the riders from the speedway club WTS Wrocław and see them in action.
For journalists: a press conference and discussion panel entitled “The History and Future of Waste Management in Wrocław”

For residents of Wrocław: the photography exhibition “Tidying up Wrocław” in one of the landmark streets of Wrocław
For city authorities and the business environment: a business gala organised at the Regional Centre for Business Tourism with self-government officials and strategic business partners in attendance
For employees and business partners: Gala at Wrocław Opera. We wrote the script and produced the performance entitled “Plastic – Metal – Songs” where waste containers were used for background music. The guests invited to the event were the only people in the world who had an opportunity to see it.

15 Oct 2000
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Europa Centralna

CLIENT:

Europa Centralna Shopping Centre

AREA/SCOPES:

Communication strategy, creative work, advertising

WHAT THE CLIENT EXPECTED:

Image- and sales-oriented campaign.

EXECUTION:

The Shopping Centre Europa Centralna in Gliwice is one of the biggest retail facilities in Poland and the rest of Europe. The centre’s unique location – the Sośnica Interchange in Gliwice, joining A1 and A4 motorways with the national road 44, is what makes it exceptional.

When developing the communication strategy, we started with the geographical analysis (distance from the shopping centre, ease of road access, etc.) to accurately identify target groups and fine-tune the media plan to them, and only later did we describe the target group’s psycho-demographic profiles.
The creative advertising works included billboards, city-lights, press and radio advertisements, and BTL materials.

14 Oct 2000
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Cuprum Arena

CLIENT:

Europa Centralna Shopping Centre

AREA/SCOPES:

PR, Media Relations, Custom Publishing, production, creative work

WHAT THE CLIENT EXPECTED:

Promotion of Cuprum Arena as a fashionable meeting place – Lubin’s Agora.

EXECUTION:

Management of the whole public relations activity. Organisation of a conference and breakfasts, as well as development of press releases and delivery of custom publishing services.
Instead of applying for other media, we created media of our own – the quarterly CUPRUM, which we publish and provide content for. The quarterly CUPRUM combines features of a lifestyle-oriented magazine, a publication catering to shoppers, and a guide to city events.

The periodical is a local magazine but it describes global trends in fashion and culture. The quality of print, the subjects it touches on, and the editorial style position it as a high-profile lifestyle magazine.
The CUPRUM magazine serves a two-pronged communication function. On the one hand, it has an image-building role – Cuprum Arena as a fashionable place that creates trends – on the other hand working as a sales and promotion tool to serve the shopping centre’s lessees.

13 Oct 2000
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Global e-Business Operations

CLIENT:

Global e-Business Operations Sp. z o. o. (HP)

AREA/SCOPES:

Communication strategy, PR, Media Relations, event, outdoor

WHAT THE CLIENT EXPECTED:

A strategy and creative concept for the celebration of the 5th anniversary of the operation of HP’s Global e-Business Operations in Wrocław.

EXECUTION:

We prepared a design of a 3-months anniversary campaign for HP. We started by putting the stakeholders into categories and selecting tools and content with them in mind.

As for media relations, we organised a press conference and a breakfast with journalists. Vratislavians had an opportunity to get to know the people working for HP not only through the exhibition entitled “Wrocław. City of Happy People” featuring their photos but also at a concert in Wrocław’s Market Square with HP staff, who – having received training from the “Egurrola Dance Studio” dance instructors – became a flash mob. The stage also saw the celebrity singer Kayah, supported by the band Mosquito. The whole event was hosted by Marcin Prokop.
The highlight of the anniversary celebration was the birthday cake, which HP employees shared with Vratislavians.

13 Oct 2000
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European Commission

CLIENT:

European Commission

AREA/SCOPES:

Communication strategy, Creative work, PR

WHAT THE CLIENT EXPECTED:

An image-oriented campaign targeting youths and showing the benefits and opportunities of Poland’s membership in the European Union.

EXECUTION:

We prepared a two-day event during which institutions performing tasks directed to youths and cooperating with EU, as well as using its funds, had an opportunity to present their achievements and programmes for the future. Additionally, young people attending the event heard a few success stories from those who’d tapped into the opportunities provided to them by European funds.

We also translated the somewhat ossified language of red tape into young people’s language; to present the benefits of Poland’s membership in the European community, we used the following means:

– ABADÁ-Capoeira – a dance show combined with workshops for the attendees

– Street Art Workshop – graffiti painting

– energetic BMX bike shows

– “Stage movement” – workshop

– discussion – “It’s worthwhile to learn German and invest in learning it”

– EURES for youths

– Parkour Show

– Funky Mason – a dance show combined with workshop