McCain

CLIENT:

McCain

AREA/SCOPES:

Creative work, outdoor

WHAT THE CLIENT EXPECTED:

A situation where the brand McCain would become an inherent and organic part of the festival of independent music FRYTKA OFF.

EXECUTION:

The Częstochowa based music festival Frytka OFF (“frytka” is the Polish word for potato chip) has been for many years one of the most important events in the world of independent and alternative culture. It is held every year in Piłsudskiego Street, called “frytka” by the residents of the city, so it’s easy to figure out where the festival’s name – FRYTKA OFF came from.

The brand McCain, a producer of potato chips, wanted to be “in tune” with the music festival FRYTKA OFF. This is why we created a poster whose style and imagery drew on the festival. However, it had a second function – to promote the brand’s most independent product – the Fri’ Style chips.