Global e-Business Operations


Global e-Business Operations Sp. z o. o. (HP)


Communication strategy, PR, Media Relations, event, outdoor


A strategy and creative concept for the celebration of the 5th anniversary of the operation of HP’s Global e-Business Operations in Wrocław.


We prepared a design of a 3-months anniversary campaign for HP. We started by putting the stakeholders into categories and selecting tools and content with them in mind.

As for media relations, we organised a press conference and a breakfast with journalists. Vratislavians had an opportunity to get to know the people working for HP not only through the exhibition entitled “Wrocław. City of Happy People” featuring their photos but also at a concert in Wrocław’s Market Square with HP staff, who – having received training from the “Egurrola Dance Studio” dance instructors – became a flash mob. The stage also saw the celebrity singer Kayah, supported by the band Mosquito. The whole event was hosted by Marcin Prokop.
The highlight of the anniversary celebration was the birthday cake, which HP employees shared with Vratislavians.