Alba

CLIENT:

WPO Alba SA

AREA/SCOPES:

Event, Creative work, Production, PR, Ambient, Employer Branding

WHAT THE CLIENT EXPECTED:

Planning and organisation of the company’s 60th anniversary.

EXECUTION:

All-year-round image-oriented campaign targeting a few stakeholder groups.
For the company’s employees: We organised a sports weekend during which the company’s employees had an opportunity to meet the riders from the speedway club WTS Wrocław and see them in action.
For journalists: a press conference and discussion panel entitled “The History and Future of Waste Management in Wrocław”

For residents of Wrocław: the photography exhibition “Tidying up Wrocław” in one of the landmark streets of Wrocław
For city authorities and the business environment: a business gala organised at the Regional Centre for Business Tourism with self-government officials and strategic business partners in attendance
For employees and business partners: Gala at Wrocław Opera. We wrote the script and produced the performance entitled “Plastic – Metal – Songs” where waste containers were used for background music. The guests invited to the event were the only people in the world who had an opportunity to see it.