Archives: Projects

Portfolio projects

11 Apr 2019
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CAPGEMINI POLSKA

CLIENT:

Capgemini Polska

AREAS/SCOPES:

Production of an AR application for a recruitment campaign, creative concept, copywriting, script, and video production

WHAT THE CLIENT EXPECTED:

Creative adaptation of a global recruitment concept and inclusion of the AR application tool in recruitment activities.

EXECUTION:

In cooperation with Capgemini Polska, we created an application using state-of-the-art technology and based on augmented reality. We guided the Client through the whole process of production of this application, we created a creative quiz, which is its basis, as well as developed the creative concept and took care of all its executions. An additional tool was a video promoting the campaign on the Internet.

 

What about the results? The urban spaces of a few large Polish cities – Wrocław, Poznań, Cracow, Katowice, and Opole – saw our outdoor ads and billboards with a marker necessary to enter AR. Anyone who downloads the application named “Capgemini Love&Ace” and launches the marker (you will also find it here) will see virtual graphics and a quiz featured in a Capgemini advertisement, which will let them find out if they fit into the Capgemini team.  The recruitment campaign is Polish first to be based on augmented reality.

28 Jan 2019
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Appetita

CLIENT:

Appetita

AREAS/SCOPES:

Strategy, creative concept, KV, POS, social media, the Internet, copywriting.

WHAT THE CLIENT EXPECTED:

New positioning and brand communication strategy.

EXECUTION:

The main goal of our strategy was to create a Unique Selling Point for the Appetita brand. The concept was based on the idea of combining cooking and seasoning with a style associated with the kitchen. Ewa Wachowicz, a media personality, style icon, and authority for many Polish women, became the brand’s ambassador. The communication strategy was based on DIGITAL media. This led to the creation of the Appetita brand’s online portal named “Smak i Styl” (“Taste and Style”), where we published extended content – however, we did not limit ourselves to the list of recipes and product information but also created a series of thematic categories related to style and food as well as presenting tricks useful in every kitchen. In addition, the brand’s Facebook fanpage “Smak i Styl” (“Taste and Style”) came into being order to extend the scope of brand communication.

 

27 Oct 2000
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“Wrocław Hospice for Children” Foundation

CLIENT:

“Wrocław Hospice for Children” Foundation

AREAS/SCOPES:

Strategy, creative concept, PR, Event, Social media, the Internet.

WHAT THE CLIENT EXPECTED:

Strategy development and implementation of the strategy on a communication platform.

EXECUTION:

We created a campaign aiming to encourage taxpayers to let 1% of their income tax go to the Wrocław Hospice for Children Foundation. In today’s world, many people strongly believe that a life with too many stimuli is a nightmare. They don’t know, however, that a lack of stimuli is equally nightmarish. That was the insight on which we based our 1% for the hospice campaign. Additionally, we developed the communication platform named “Fill My World with Colours”. When discovering the foundation’s DNA, we joined forces with it and managed to design a communication process to make it last a few years as opposed to the mere duration of the 1% campaign. We indicated the key need of the hospice’s charges – the need to interact with the world and receive positive stimuli that make their lives better and more comfortable.

We put this concept into practice by creating an advertising video available on YT and FB and screened in cinemas. Moreover, the concept became the pivotal element of our communication in social media, e-mail marketing, and banner-based advertising. It was very effectively reflected by our PR and event activities.

Watch the video, we made for the “Fill My World with Colours” campaign.

26 Oct 2000
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Capgemini

CLIENT:

Capgemini

AREA/SCOPES:

Creative concept, slogan, KV creative design.

WHAT THE CLIENT EXPECTED:

Development of the key slogan and KV for the needs of employer branding activities and positioning of the employer brand in a way that ensured that it would stand out against the competition.

EXECUTION:

To deliver the job, we had to tackle two problems:

1) As an employer, Capgemini is operating in the very competitive IT market,

2) Capgemini is an organisation seeking not only programmers but also specialists for many other departments.

Therefore, we sought the solution not in the service offered by the company but in its organisational culture and the brand’s DNA. We created the slogan Open for open minds, which was then translated into the visual language as a key visual. Our projects became a matrix for the Capgemini brand’s all recruitment materials used by all of the company’s departments. They became a basis for recruitment advertisements, catalogues, leaflets, websites, materials for social media, and image-oriented campaigns.

25 Oct 2000
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Goplana

CLIENT:

Colian Sp. z o.o.

AREA/SCOPES:

Creative concept, graphic artwork for the packaging, graphic artwork for POS and display materials.

WHAT THE CLIENT EXPECTED:

Appealing graphic artwork for the packaging of Easter chocolates.

EXECUTION:

The brand Goplana means a legendary taste. For over a hundred years, it has been part of the lives of Polish peoples’ generations, sweetening their family time. It is a traditional and family-oriented brand, so the Easter season is of particular importance to it. All the more so, it makes us happy that it was our agency that it chose to commission with support on the sale of its products during Easter.

We designed a comprehensive communication plan for the brand Goplana with retail outlets in mind. We developed POS materials and other tools contributing to an increase in the sales volume.

24 Oct 2000
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Polifarb

CLIENT:

Polifarb SA

AREA/SCOPES

Creative concept, graphic artwork for the packaging, copywriting, website, POS materials.

WHAT THE CLIENT EXPECTED:

Complete branding of its new product – a paint for interiors.

EXECUTION:

Delivering the highest quality traditional paints for almost a hundred years, Polifarb Kalisz has nearly become an inherent part of the Polish market of paint products. The brand was positioned and recognised as traditional.

A new product was added to its range – a new and innovative CIQ paint featuring micro-spheres reflecting sunlight. We created the paint’s brand from scratch: we gave it a name, provided it with KV, positioned it, as well as created packaging and promotional materials. Then we designed a campaign to launch it on the market.

23 Oct 2000
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Grupa Muszkieterów

CLIENT:

Grupa Muszkieterów (Intermarche/Bricomarche)

AREA/SCOPES:

Creative concepts, social media, outdoor, dedicated applications, CSR

WHAT THE CLIENT EXPECTED:

Development of a communication platform for Grupa Muszkieteróww’s CSR activity.

EXECUTION:

Why does Gotham need Batman? Because there is no bond between the people living in the city – they are just a mass of individuals. If people fail to support one another, they need Superheroes. However, when they are together and when empathy beats apathy, Superheroes are no longer needed.

This is how the Big Idea came into being: We’re sending Superheroes on a holiday…

… and use this opportunity to recruit them to help with Grupa Muszkieterów’s CSR actions. We create Key Visuals for national drives such as We Collect Blood for Poland or Muszkieterowie for Polish Women and we make Superheroes the ambassadors of these undertakings.

22 Oct 2000
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Capgemini – Software Solutions Center

CLIENT:

Capgemini – Software Solutions Center

AREA/SCOPES:

Creative concepts, social media, outdoor, landing page, e-marketing campaigns, public relations

WHAT THE CLIENT EXPECTED:

Support for a recruitment campaign carried out by Capgemini – Software Solutions Center.

EXECUTION:

We designed an employer branding campaign combining comprehensive activities in the areas of e-marketing, outdoor, and image-building, including traditional and online PR.

We developed both billboards and creative material for a comprehensive online campaign using banners, a landing page, and social media. The communication activities were also carried out in search engines: we designed an effective AdWords campaign for which we accurately chose the keywords.

21 Oct 2000
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Newind

CLIENT:

Newind

AREA/SCOPES:

Visual identification design, catalogues, business cards, leaflets, event

WHAT THE CLIENT EXPECTED:

Development of visual identification for a modern IT company and supervision of events for the company’s customers.

EXECUTION:

Under the cooperation, we created more than a dozen designs of business cards, leaflets, posters and catalogues, presenting the Client’s comprehensive services.

We organised business events for Newind’s clients thus building its image as a professional IT organisation.