Karolinka

CLIENT:

Karolinka Shopping Centre

AREA/SCOPES:

Valentine’s Day event, action stimulating sales, the Internet

WHAT THE CLIENT EXPECTED:

An event that would be loved by customers of Karolinka Shopping Centre.

EXECUTION:

The project named “A Valentine’s Day in the Clouds” was organised as a two-stage action: online action (February 2-11) and event (February 14).

An interactive form was published on the website www.WalentynkiKarolinki.pl featuring a competition challenge where the following question “What do you love your significant other for?” had to be answered by participants. Visitors were encouraged to take part in the competition with a prize relevant to the competition’s name – a romantic balloon flight. As many as 210 people took part in this stage of the competition with 6 winners invited to the second stage and awarded the guaranteed present.

The extensive scenario of “A Valentine’s Day in the Clouds” was based on a combination of a visual show (during the event, the customers of Karolinka Shopping Centre watched as many as 25 professional dance shows) and a sentimental game for the public named “Spell for a Couple”. The event was based on an idea known from a popular TV game show, with Kasia Cichopek and Marcin Hakiel as hosts.

The event saw numerous competitions for the attendees, with 6 couples that topped the online challenge taking part in the grand finale.

We carried out an action supporting sales (make-up for a receipt) as part of “A Valentine’s Day in the Clouds”.
The considerable turnout was ensured by attractions open to the public: photo booth, professional fortuneteller, and a chocolate fountain.

The celebrity Kasia Cichopek invited to the event and the original stage set contributed to the event’s success.