Appetita

CLIENT:

Appetita

AREAS/SCOPES:

Strategy, creative concept, KV, POS, social media, the Internet, copywriting.

WHAT THE CLIENT EXPECTED:

New positioning and brand communication strategy.

EXECUTION:

The main goal of our strategy was to create a Unique Selling Point for the Appetita brand. The concept was based on the idea of combining cooking and seasoning with a style associated with the kitchen. Ewa Wachowicz, a media personality, style icon, and authority for many Polish women, became the brand’s ambassador. The communication strategy was based on DIGITAL media. This led to the creation of the Appetita brand’s online portal named “Smak i Styl” (“Taste and Style”), where we published extended content – however, we did not limit ourselves to the list of recipes and product information but also created a series of thematic categories related to style and food as well as presenting tricks useful in every kitchen. In addition, the brand’s Facebook fanpage “Smak i Styl” (“Taste and Style”) came into being order to extend the scope of brand communication.