Capgemini – Software Solutions Center

CLIENT:

Capgemini – Software Solutions Center

AREA/SCOPES:

Creative concepts, social media, outdoor, landing page, e-marketing campaigns, public relations

WHAT THE CLIENT EXPECTED:

Support for a recruitment campaign carried out by Capgemini – Software Solutions Center.

EXECUTION:

We designed an employer branding campaign combining comprehensive activities in the areas of e-marketing, outdoor, and image-building, including traditional and online PR.

We developed both billboards and creative material for a comprehensive online campaign using banners, a landing page, and social media. The communication activities were also carried out in search engines: we designed an effective AdWords campaign for which we accurately chose the keywords.