Capgemini – Software Solutions Center
CLIENT:
Capgemini – Software Solutions Center
AREA/SCOPES:
Creative concepts, social media, outdoor, landing page, e-marketing campaigns, public relations
WHAT THE CLIENT EXPECTED:
Support for a recruitment campaign carried out by Capgemini – Software Solutions Center.
EXECUTION:
We designed an employer branding campaign combining comprehensive activities in the areas of e-marketing, outdoor, and image-building, including traditional and online PR.
We developed both billboards and creative material for a comprehensive online campaign using banners, a landing page, and social media. The communication activities were also carried out in search engines: we designed an effective AdWords campaign for which we accurately chose the keywords.