Europa Centralna

CLIENT:

Europa Centralna Shopping Centre

AREA/SCOPES:

Communication strategy, creative work, advertising

WHAT THE CLIENT EXPECTED:

Image- and sales-oriented campaign.

EXECUTION:

The Shopping Centre Europa Centralna in Gliwice is one of the biggest retail facilities in Poland and the rest of Europe. The centre’s unique location – the Sośnica Interchange in Gliwice, joining A1 and A4 motorways with the national road 44, is what makes it exceptional.

When developing the communication strategy, we started with the geographical analysis (distance from the shopping centre, ease of road access, etc.) to accurately identify target groups and fine-tune the media plan to them, and only later did we describe the target group’s psycho-demographic profiles.
The creative advertising works included billboards, city-lights, press and radio advertisements, and BTL materials.