Polifarb

CLIENT:

Polifarb SA

AREA/SCOPES

Creative concept, graphic artwork for the packaging, copywriting, website, POS materials.

WHAT THE CLIENT EXPECTED:

Complete branding of its new product – a paint for interiors.

EXECUTION:

Delivering the highest quality traditional paints for almost a hundred years, Polifarb Kalisz has nearly become an inherent part of the Polish market of paint products. The brand was positioned and recognised as traditional.

A new product was added to its range – a new and innovative CIQ paint featuring micro-spheres reflecting sunlight. We created the paint’s brand from scratch: we gave it a name, provided it with KV, positioned it, as well as created packaging and promotional materials. Then we designed a campaign to launch it on the market.