CAPGEMINI POLSKA

CLIENT:

Capgemini Polska

AREAS/SCOPES:

Production of an AR application for a recruitment campaign, creative concept, copywriting, script, and video production

WHAT THE CLIENT EXPECTED:

Creative adaptation of a global recruitment concept and inclusion of the AR application tool in recruitment activities.

EXECUTION:

In cooperation with Capgemini Polska, we created an application using state-of-the-art technology and based on augmented reality. We guided the Client through the whole process of production of this application, we created a creative quiz, which is its basis, as well as developed the creative concept and took care of all its executions. An additional tool was a video promoting the campaign on the Internet.

What about the results? The urban spaces of a few large Polish cities – Wrocław, Poznań, Cracow, Katowice, and Opole – saw our outdoor ads and billboards with a marker necessary to enter AR. Anyone who downloads the application named “Capgemini Love&Ace” and launches the marker (you will also find it here) will see virtual graphics and a quiz featured in a Capgemini advertisement, which will let them find out if they fit into the Capgemini team.  The recruitment campaign is Polish first to be based on augmented reality.