Goplana
CLIENT:
Colian Sp. z o.o.
AREA/SCOPES:
Creative concept, graphic artwork for the packaging, graphic artwork for POS and display materials.
WHAT THE CLIENT EXPECTED:
Appealing graphic artwork for the packaging of Easter chocolates.
EXECUTION:
The brand Goplana means a legendary taste. For over a hundred years, it has been part of the lives of Polish peoples’ generations, sweetening their family time. It is a traditional and family-oriented brand, so the Easter season is of particular importance to it. All the more so, it makes us happy that it was our agency that it chose to commission with support on the sale of its products during Easter.
We designed a comprehensive communication plan for the brand Goplana with retail outlets in mind. We developed POS materials and other tools contributing to an increase in the sales volume.