CAPGEMINI

CLIENT:

Capgemini

AREA/SCOPES:

Creative concept, slogan, KV creative design.

WHAT THE CLIENT EXPECTED:

Development of the key slogan and KV for the needs of employer branding activities and positioning of the employer brand in a way that ensured that it would stand out against the competition.

EXECUTION:

To deliver the job, we had to tackle two problems:

1) As an employer, Capgemini is operating in the very competitive IT market,

2) Capgemini is an organisation seeking not only programmers but also specialists for many other departments.

Therefore, we sought the solution not in the service offered by the company but in its organisational culture and the brand’s DNA. We created the slogan Open for open minds, which was then translated into the visual language as a key visual. Our projects became a matrix for the Capgemini brand’s all recruitment materials used by all of the company’s departments. They became a basis for recruitment advertisements, catalogues, leaflets, websites, materials for social media, and image-oriented campaigns.