The World Games 2017


The World Games 2017


Communication strategy, PR, Media Relations, event


Creation of a competition for the mascot of The World Games 2017 and design of communication activity to support it.


For The World Games 2017 sports event, one of the biggest athletics events in the world, we developed the mechanics of a competition for the event’s mascot; we created the relevant communication strategy and translated it into reality.

The event’s ambassadors Piotr Socha, Adam Ptak, and Maja Włoszczowska were introduced to the public at the press conference held in The Contemporary Museum, whose attendees were also informed about the upcoming competition. Of course, the conference was also attended by those who our communication targeted – kids and youths. The President of the city Rafał Dutkiewicz handed mega-crayons to them, following which the children listened to a short lecture delivered by Professor Anna Kramm from Wrocław’s Academy of Fine Arts and then got down to drawing their first competition entries.

After that, the TWG2017 banner and Mr Rafał Dutkiewicz left the venue to visit Wrocław’s schools and nursery schools.