Starbucks

CLIENT:

Starbucks

AREA/SCOPES:

PR, Event

WHAT THE CLIENT EXPECTED:

Preparation of the campaign launch and communication with the media.

EXECUTION:

You don’t just drink coffee at Starbucks Oławska Reserve – you experience it. The place is a café catering to discerning coffee aficionados.

We had the pleasure of organising the opening of this unique model café, previously applied in Amsterdam and Moscow.

We were responsible for selecting and inviting guests and journalists, as well as creating the musical setting and developing the event programme. Each guest had an opportunity to taste the unforgettable flavour of coffee, enjoy the place’s atmosphere, and meet the best coffee masters.

The event was supported by public relations activities.

In addition, we sent gifts with fragrant coffee and a bean of the Hawaiian Kona Coffee to people active in Wrocław’s media, culture, and arts milieus.