Grupa Muszkieterów

CLIENT:

Grupa Muszkieterów (Intermarche/Bricomarche)

AREA/SCOPES:

Creative concepts, social media, outdoor, dedicated applications, CSR

WHAT THE CLIENT EXPECTED:

Development of a communication platform for Grupa Muszkieteróww’s CSR activity.

EXECUTION:

Why does Gotham need Batman? Because there is no bond between the people living in the city – they are just a mass of individuals. If people fail to support one another, they need Superheroes. However, when they are together and when empathy beats apathy, Superheroes are no longer needed.

This is how the Big Idea came into being: We’re sending Superheroes on a holiday…

… and use this opportunity to recruit them to help with Grupa Muszkieterów’s CSR actions. We create Key Visuals for national drives such as We Collect Blood for Poland or Muszkieterowie for Polish Women and we make Superheroes the ambassadors of these undertakings.